Virtual Booth

In line with the global Agenda 21 which strives for sustainable development, “Collab4GP” aims to promote green procurement practices in the construction sector through collaborative strategies. This initiative highlights the Triple Helix Model (THM) to implement green procurement in construction by integrating a collaborative approach among three main actors; the government, academics, and industry stakeholders. The study objective is to provide new insights into how collaborative efforts can effectively facilitate the adoption of green procurement in construction projects as a starting point. Furthermore, this study encourages collaboration for a shift towards greener approaches in procurement and emphasises integrating green procurement strategies to address the environmental impact. Collab4GP employs focus group discussion for primary data collection and Atlast.ti network for data analysis to understand the nexus of collaboration within the Triple Helix Model. The successful implementation of green procurement in the construction industry relies on the commitment of all stakeholders. The government plays a crucial role in influencing construction stakeholders through policymaking, enforcement, incentivization, and guideline development. Collaboration between the government and academia is essential for providing training and education that promotes environmentally conscious practices in raising awareness, disseminates knowledge, and bridges information gaps among construction stakeholders. Construction stakeholders are integral to the process, and their participation is vital for success. A shared vision, effective communication, and top management support are necessary for the Triple Helix approach to thrive. By advancing collaboration between the government, academia, and construction stakeholders, the Triple Helix approach facilitates a paradigm shift towards sustainability, benefiting both the construction industry and the environment.