Virtual Booth

This study examines adopting Wayang Kulit Kelantan as the official souvenir of Universiti Teknologi MARA (UiTM) Kelantan to revitalize its cultural identity. Traditional souvenirs often fail to capture Kelantan's unique heritage, creating a gap in representing the university's rich cultural backdrop. Using a mixed-methods approach, the research combines qualitative interviews with stakeholders and quantitative surveys of students, alumni, and visitors to gauge interest in Wayang Kulit-inspired souvenirs. Findings show a strong preference for culturally significant souvenirs, with stakeholders highlighting their potential to foster pride and community belonging, enhancing UiTM Kelantan's cultural reputation.