ST1581: Assessing Readiness For Digital Sharing Economy Transformation In SMEs: The CMRA Approach

Inda Dwi Lestantri Universiti Teknologi MARA

Despite the potential competitive advantages, SMEs face substantial hurdles in transitioning to a digital sharing economy. This study introduces the Change Management Readiness Assessment (CMRA) to help SMEs make the change. The CMRA app examines organizational circumstances using predefined indicators, assisting SMEs in managing and prioritizing change readiness efforts. Current adoption tactics are insufficient, underscoring the need for CMRAs. The CMRA was tested on 38 SMEs in Jabodetabek and had good results. It offers a thorough picture, allowing SMEs to assess their readiness and properly prepare for the digital sharing economy, increasing their competitiveness and assuring long-term viability.