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This market survey aims to analyze consumer demand and preferences for Tumi Cocoa, focusing on factors influencing purchasing behavior and brand perception. It explores demographics such as age, income, and lifestyle to identify the target audience. The study compares Tumi Cocoa’s taste, quality, packaging, pricing, and sustainability with competitors. Using both qualitative and quantitative methods, it will examine purchase habits, price sensitivity, and brand loyalty. The findings will guide marketing strategies, product development, and distribution improvements, while also identifying growth opportunities and trends like health-conscious and ethically sourced cocoa products to strengthen Tumi Cocoa’s market position.