Zatil Aqmar Binti Zainudin Politeknik Tuanku Sultanah Bahiyah, Kulim, Kedah.
GoLearn is an application for interactive learning tool designed to help students understand Marketing Research in a fun and engaging way. Many students find traditional learning methods boring and difficult, which makes it hard to stay interested and remember key concepts. GoLearn solves this problem by using gamification to turn lessons into exciting activities. Instead of just reading theories, students can complete challenges trough words search, cross words and flip cards about marketing research tasks. The application allows students to perform the task by thinking and cooperation in a group to resolve the problem of Marketing research. Students can apply research methods in a hands-on way. By making learning interactive, GoLearn helps students understanding complex topics more easily.One of the best features of GoLearn is its reward system, where students can earn points,and compete with their classmates. This makes learning more motivating and enjoyable. The application also provides instant feedback, so students can see their mistakes and learn from them right away. GoLearn encourages active participation, which improves knowledge retention and critical thinking skills. Instead of memorizing facts, students learn by doing, making the subject more practical. GoLearn is designed with a simple and user-friendly interface, making it easy to navigate. Even students who are not very familiar with technology can use it without difficulty. The application is accessible on computers, tablets, and smartphones, allowing students to learn anytime and anywhere. This flexibility enables students to study at their own pace. GoLearn transforms Marketing Research into an enjoyable experience by combining education with gaming elements. It helps students stay engaged, motivated, and better prepared for their future careers. By making learning fun, interactive, and practical, GoLearn ensures that students gain valuable skills that will benefit them in the long run.