PR1217: Integrated Cooperative Business Model Canvas

Mohammad Noorizzuddin Nooh Universiti Sains Islam Malaysia

VIC24 | Professional

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This study examines an integrated cooperative business model canvas tailored to Malaysian retail cooperatives, addressing gaps in existing literature by merging traditional business model principles with cooperative characteristics. The canvas offers a comprehensive framework for understanding and overcoming challenges faced by retail cooperatives, highlighting growth opportunities. Through a structured approach, it aids in informed decision-making and strategy development for sustainable growth. The research provides valuable insights for researchers, policymakers, and practitioners, emphasizing cooperative principles, customer relationships, collaborative partnerships, member resources, and social and environmental impacts. The study’s methodology includes literature review, framework development, data collection, analysis, and application, underscoring the canvas's benefits and implications for future research and policy.