ST343: BeeVitalize Konjac Jelly

Emmai Anak Setina UiTM Sabah Branch

Consumers prioritize natural food products,driving the growth in agriculture and innovative stingless bee products.Although the projected the growth of the global propolis market from $0.75 billion (2023) to $1.25 billion (2031), propolis, remains underutilize.Propolis are rich with bioactive compounds renowned for their antimicrobial,anti-inflammatory and antioxidant properties. Its unattractive physical appearance, coupled with extraction challenges, have limited its application primarily to healthcare, cosmetics and health supplements. Currently,there's an absence of ready-to-eat food products of propolis in the market. Addressing this gap and to capitalize on market trends, we launched BeeVitalize Konjac Jelly (BVK) .Our technology improves the product's aesthetic appeal while optimizing the nutritional content. BVK is natural, halal and a convenient, ready-to-eat packet with satisfying jelly-like texture and a delightful sweet-sour flavor.BeeVitalize Konjac Jelly vitalizing consumers and local apiarists.