Virtual Booth

We choose to do this product because this product has more advantages to help people, especially when there is no electricity. Our objective here is to target a wide range of consumers by offering candles at affordable price points without compromising quality. The methods that we use are that we conduct surveys and focus groups to understand customer preferences, including preferred scents, designs, and packaging materials. Next , we also evaluate prototypes for burn time, scent throw, safety, and aesthetic appeal under controlled conditions. For the results, we noticed that aesthetic packaging and minimalist design have significantly increased the product's appeal, contributing to higher purchase intentions. In addition, these findings suggest that eco-friendly candles with unique scents and appealing designs have strong market potential. In conclusion, the study highlights the growing demand for sustainable and eco-friendly candle products among consumers. Key factors driving purchasing decisions include the use of natural , non-toxic materials , unique and appealing fragrances, and aesthetically pleasing designs.