Virtual Booth

This project introduces a University-Industry Collaborative Teaching Innovation for TAC101: Foundation Arabic Level I. A structured guideline was developed to help lecturers implement industry collaboration in language classrooms using digital tools and templates. To demonstrate the innovation, a native Arabic speaker from the industry conducted a live online session on Arabic Foods and Beverages, attended by 62 students. The session provided real-world language exposure, cultural insights, and interaction with a native speaker. Supporting materials such as a speaker profile chart, editable template, and promotional poster were also created. The full guideline is accessible via QR code.