NUR ALIEYA ALEYSA BT ROSLAN POLITEKNIK TUANKU SULTANAH BAHIYAH
ABSTRACT
Ayurv-Care Relief (ACR) is an herbal steam treatment product prepared on Ayurvedic lines for natural relief from daily diseases such as fever, cough, and cold. Made up of a specifically selected blend of medicinal herbs such as holy basil, neem leaves, turmeric, ginger, and cloves, the product offers a secure and complete cure for daily diseases compared to conventional treatments. Unlike chemically based medications, ACR operates through steam inhalation, wherein the curative properties of the herbs help unblock the nose, ease the throat, and strengthen the immune system. Pre-packed in biodegradable sachets, ACR is portable and can be used anywhere at any time. With increasing awareness worldwide about natural and organic healthcare products, the product has promising market potential. This proposal is an investigation of ACR, its strengths, market positioning and marketing strategies at digital campaigns, alliances with health professionals, and availability through e-commerce channels. Doing so, ACR will aim to educate the consumer and inform them of the efficacy of herbal remedies to set itself as an established and environmentally friendly wellness choice for healthy, health-oriented residents and foreign locals.