Virtual Booth

Green Small and Medium Enterprises (SMEs) are the backbone of a sustainable economy, yet they face high failure rates due to the challenge of balancing environmental goals with business profitability. This innovation introduces the SILvER Key, a simplified diagnostic and strategic framework adapted from the Strategic Entrepreneurship (SE) Theory. The model encompasses six critical dimensions: Strategic Entrepreneurial Skills, Innovation & Eco-Creativity, Leadership & Culture, visionary Mindsets, Eco-Efficiency, and Resource Orchestration. The primary goal is to provide a practical "key" for SME owners to unlock growth without compromising environmental impact. The application of this model is expected to enhance the resilience and competitiveness of Green SMEs in a global market increasingly driven by ESG (Environmental, Social, and Governance) mandates.