Virtual Booth

Creativity and entrepreneurial potential among Indonesian students continue to grow rapidly across various sectors, including culinary, fashion, and digital services. However, student entrepreneurs often face obstacles due to limited promotional media, difficulty reaching target markets, and the absence of an integrated platform specifically designed to bridge sellers and buyers within the campus environment. This project introduces CampusMart, a business incubator website and digital marketplace tailored as a practical, secure, and modern hub for student economic interaction. The platform features a multi-campus selection tool for students from various universities and a marketplace page equipped with dynamic search bars and product categories to find student-led goods efficiently. Additionally, a user dashboard integrates digital balances, QR code payments, and transaction histories , while seller profiles display transparent ratings and customer reviews. Interactive tools, such as a built-in chat system and a seller-created voucher feature, are also implemented to boost promotional reach. Transactional simulations demonstrate that CampusMart effectively simplifies intra-campus buying and selling while fostering trust among peers. Ultimately, this platform serves as a vital catalyst to empower student MSMEs, expand business networks, and cultivate a modern, collaborative, digital-based academic entrepreneurship ecosystem across Indonesia. 

Keywords: Digital Marketplace, Student Entrepreneurship, CampusMart, Digital Innovation, Campus MSMEs.