MUHAMMAD HAFIZI ZAMRI UNIVERSITI TEKNOLOGI MARA
Social Media-Integrated Event Experiences revolutionize event management by leveraging real-time social media engagement to enhance attendee interaction and participation. This innovation supports SDG Goal 9 (Industry, Innovation, and Infrastructure) by utilizing technology to foster innovation in event infrastructure and SDG Goal 12 (Responsible Consumption and Production) by promoting sustainable, paperless practices. By integrating live social feeds, user-generated content, and interactive elements, it creates immersive, engaging environments while minimizing environmental impact. This approach not only amplifies event reach but also provides valuable insights for organizers, contributing to more inclusive, sustainable, and impactful events.