NURAZLEENA BINTI ISMAIL UNIVERSITI TEKNOLOGI MARA CAWANGAN KELANTAN
Finance Frenzy is a hybrid educational board game that transforms personal financial planning especially consumer credit and cash-flow management into an engaging, risk-free simulation for youth and students. Built on a familiar Monopoly-style movement system, the game redesigns conventional board-game mechanics with real-life money events (income, expenses, loans, financial shocks) and learning-by-doing decision points that mirror everyday financial trade-offs. The innovation lies in its phygital design: players interact with a fully tactile board while a companion Excel-based “Balance Boss Board” records each transaction, auto-calculates net balance, flags disqualifying negative thresholds, and visualizes trends through graphs and making financial outcomes transparent in real time and aligning gameplay with modern digital finance practices. In addition, the game integrates a knowledge-gated “Prison/Jail Escape” mechanism where players answer finance quiz questions (via QR/quiz format) to regain movement and ensuring learning is driven not only by chance, but also by financial literacy mastery. Pilot outcomes reported include increased engagement through gamification, improved understanding of consumer credit concepts (debt, interest, credit scores), and practical budgeting skills developed through repeated exposure to consequences and financial shocks. For commercialization potential: Finance Frenzy can be packaged as (1) classroom-ready kits for schools, universities, and training providers; (2) CSR/financial-literacy programmes sponsored by banks and credit agencies; and (3) a scalable digital extension (mobile companion app) that automates scoring, interest simulation, and content updates. Revenue models include institutional licensing, bulk procurement, facilitator certification workshops, and subscription-based content packs (scenario cards, themed challenges, localized rules), enabling rapid adoption across diverse learner groups while maintaining strong educational impact.